INTERVIEW: Donna Ida on maternity jeans

Donna Ida Thornton

Baggy butt, saggy knees, heavy bump – a comfortable, chic pregnancy is all in the jeans. I shopped around for 6 months and still never found a pair to suit. So that you avoid the same denim depression, here is fashion expert, Donna Ida Thornton to give you the skinny on buying maternity jeans.

The absolute best maternity jeans are…

J Brand Mama Maternity Jeans £225 – they’re so versatile. These will take you right through your pregnancy. They’re classic, black and super skinny with stretchy elasticated panels at the top. Smart enough to wear to the office or for an evening out, but also comfortable for the weekend teamed with a cashmere jumper.”

Tailor your own

“When I opened Donna Ida, I would often find customers looking for maternity jeans or hoping to get the latest fashion styles for their pregnancy. I would suggest thinking about altering a pair of jeans that you already have, and then saving your money to buy a new pair afterwards. We can tailor any jeans (old or new) to add stretchy panels and then reverse the alteration after you’ve had the baby.”

Top pregnancy accessory

A Minnie Rose Cashmere Shawl £280 is also a great investment for your pregnancy as it can be worn as a scarf or wrap when the weather is cooler and is a great cover-up if you’re breastfeeding’


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